Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Cosmetics Brands Build Repeat Buyers With Beauty Loyalty Programs

Isabelle Watson, Talon.One , Talon.One | April 15 2026

Sephora's Beauty Insider program has grown to nearly 46 million members, a 75% increase over five years.Ulta Beauty Rewards now counts 46 million active members, with approximately 95.

Loyalty / Rewards Programs

AI‑Enabled Marketing: Beyond Today’s Limitations

Andrew Purviance, Bounteous , Bounteous | April 15 2026

AI has quickly moved from experimentation to expectation in marketing organizations. Yet, as many teams have discovered, adopting AI tools alone isn’t enough to deliver meaningful business.

How Banks Can Use Early Loyalty Metrics to Prevent Credit Card Churn

The Switchfly Team , Switchfly | April 14 2026

Many credit card relationships don’t end with a dramatic cancellation. They fade quietly.This is what’s often called “silent churn.” A customer opens a new account, maybe.

Loyalty / Rewards Programs

The Innovation Baseline: Incentives in 2026

The Group O Team , Group O | April 13 2026

Welcome to our 2026 Incentive Marketing Series: a year-long exploration designed to help brands rethink how they plan, execute, and measure incentive programs in an increasingly.

Digital / Direct Marketing

Member Verification for Canadian Loyalty Programs

The CORA Loyalty Team , CORA Loyalty | April 10 2026

In a landscape where digital security is paramount, recent developments in identity verification have sparked significant interest. Amidst these advancements, organizations are increasingly adopting.

Loyalty / Rewards Programs

Which 2026 Event Trends Are Here to Stay? Our Expert Opinions

ITA Group Team , ITA Group | April 09 2026

Authentic, in-person connection is back in a big way this year. Even amid broader global volatility, corporate events continue to thrive as essential forums for connection and commerce. In.

Digital / Direct Marketing

What the Best Ecommerce Loyalty Programs Do Differently

Isabelle Watson, Talon.One , Talon.One | April 08 2026

The best ecommerce loyalty programs are growth systems built to change customer behavior, protect margin, and make every interaction count.Most programs blur together as "earn 1 point per dollar.

Loyalty / Rewards Programs

Travel Technology That Enables Loyalty Planning and Demand Forecasting

The Switchfly Team , Switchfly | April 08 2026

The most successful airline loyalty programs share a common trait: they anticipate rather than react. In an industry where margins are tight and customer expectations continue to climb, the ability.

Loyalty / Rewards Programs

The 12 Micro-Moments of Relational Loyalty: Orchestrating AI-Powered Experiences That Forge.

Megan Fiorendino, Capillary , Capillary Technologies | April 07 2026

Most loyalty programs are still optimized for transactions.The world’s most enduring brands are optimizing for something far more valuable: relationships.At Capillary Technologies, we do not.

Every Marketer Should Be a Manager (Of Agents)

Tejas Manohar, Hightouch , Hightouch | April 06 2026

I’ve spent most of my life building software. I’ve seen a lot of “this will change how we work” moments. Most didn’t.Agentic AI is different.Software engineering teams.

Digital / Direct Marketing

Airline Loyalty: Why Airlines Are Devaluing Programs

The CORA Loyalty Team , CORA Loyalty | April 03 2026

Pressures on airlines to devalue programsAirline loyalty programs are diverging sharply, with some carriers cutting back benefits in order to reduce costs, while others are investing in program.

Loyalty / Rewards Programs

The Future of Data Reporting & Analytics in a GenAI World: A Realistic View for Enterprise Marketers

The Capillary Team , Capillary Technologies | April 02 2026

For years, enterprise marketers have lived inside dashboards — juggling BI tools, chasing analysts, exporting CSVs, and deciphering charts that often raise more questions than answers. But the.

Data Analytics

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