"Rivals cannot unlock or simulate your data. Data is the defensible barrier—not algorithms." These are the words of Andrew Ng of Chinese search giant Baidu in a recent New York Times article.The article also stated: "For decades, dominance in the technology industry was based on software or hardware. Now it is increasingly based on who owns the best data."Data Is A Competitive Advantage—If Used To Improve Customer ExperienceData is the competitive differentiator in terms of preference-driven....