There is an inherent harmony between Fashion and Social Media – an exquisite industry blended with collaborative medium to create a Simon and Garfunkel-esque psalmody. Other industry’s attempts to use social end up sounding more like Simon and Bjork, “fine on their own, grating together.” But allowing key influencers and leaders to directly interact with Fashionistas and Shoppers is pure solid gold.
As we know, however, not all social channels are....