When Brazil and Croatia kick off the first game of the 2014 World Cup they will use the Adidas ‘Brazuca’, the official ball of the 2014 World Cup. The name Brazuca comes from a fan poll in Brazil that drew almost a million votes and is a local word that describes the Brazilian way of life. This is the 12th time Adidas has designed the ball for the world’s largest global tournament. How do they do it?
Designing the perfect ball
The actual ball used in the....