We often think communications that yield awareness and belief are successful, but author Andrea Coville believes differently. She contends that relevance occurs when those communications not only resonate, but also create a change in behavior. In her new book, “Relevance” Coville shares how this is done, and how one good egg can be a game changer.
No regular business guide, “Relevance” provides sensible, honest direction on how to influence change that benefits all....