Marketing technology is growing at an unstoppable pace. The latest Marketing Technology Landscape boasts over 3,800 vendors, and MarTech budgets are now surpassing advertising spend. According to Scott Brinker of ChiefMartec, this rapid growth over the past several years will only accelerate: “The only prediction we can be absolutely certain of is this: Things will change. They will change in unexpected ways, and they will change faster than they have in the past.”
Typical responses to....