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This blog has recently been focused on simplifying the shopping process. We’ve recommended ways that restaurants and c-stores can make the shopping experience more convenient in Is the Buying Process Rubbing Your Customers the Wrong Way? And we’ve delved into the technologies that will help enable those experiences in Innovations That Make It Easier for Your Customers to Buy. Additionally, greater detail on the subject can be found in the new Paytronix e-book: Convenience Is the New Currency....