More than half of gift cards are sold in the fourth quarter, according to our statistics at FIS. But most merchants don’t start planning their holiday gift card programs until after the back-to-school rush. If you truly want to optimize your gift card program, the time to act is now.
What’s the Rush with Gift Card Programs?
Regardless of whether a merchant has an existing gift card program or not, many decisions need to be made by multiple parties in order to ensure that a program syncs....