By Byron Banks, Vice President, Product Marketing, SAP
If I could sum up “success” in the consumer packaged goods (CPG) industry in one word, that word would be SPEED —the speed at which the best companies take advantage of the latest consumer trends and defend their market share against the competition.
Quickly changing consumer tastes are just one example. Coffee is good for you, then it’s not, then it is again. Consumers want zero trans-fat foods, no-fat cookies and no-sugar sweets, and....