Wasted spend is a real problem for digital advertisers everywhere, and one that they will likely grapple with for years to come. Marketers will spend $68 billion globally on digital advertising in 2016 and as that number keeps growing, they will be further pressed to prove a return on those investments.
There are four key areas that likely come to mind when marketers hear the term, “ad waste:”
1. Viewability: Today, many advertisers are shifting toward paying for &ldquo....