This summer, IWCO Direct took me and 11 other doe-eyed interns under their wing at the Chanhassen facility. While it was exciting to get a taste of big-kid jobs and corporate America, we quickly realized that we were all clueless on the inner workings of direct marketing. But that tiny, over-looked detail was quickly rectified after a few quick hours of training and the saint-like patience of our supervisors.
“Before starting here I had no clue how much work went into getting....