Ever open your inbox and see a subject line that makes you cringe? Not the click-bait stuff, or the constant political fundraising asks, but the one that you can instantly identify as a poorly crossed marketing wire?
Like when I get "personalized" invitations to store openings in Los Angeles, or alerts that there's a sale on a collection of BPA-free teething toys. Folks, I'm based on the East coast sans infants.
Those unfortunate attempts at one-to-one marketing aren't just a....