All human actions have one or more of these seven causes: chance, nature, compulsion, habit, reason, passion, desire.
- Aristotle (Greek philosopher - 384 BC - 322 BC) -
Human nature hasn't changed much in 2400 years. Since the times of Aristotle we have tapped into basic human traits to stimulate behaviours, in ourselves and in others. In 1936 Dale Carnegie wrote How to Win Friends and Influence People and it became a best-seller, spawning an industry. Can customer relations be....