When you are an established player in your industry and a new competitor emerges, the first natural reaction is to ignore them, but at the same time, keep a close watch from the corner of your eye to see what they’re up to. But what if that competitor accumulates 700,000 new customers within their first year just like hot enterprise collaboration start-up Slack did?
What if you’re the InterContinental Hotels Group, which, over the past 238 years acquired 4,600 hotels with....