By Jeanne Roué-Taylor
The enormous movement to real-time customer engagement is enhancing transactional relationships and increasing the lifetime value of customers. Accomplishing this move requires a fair amount of integration of data and systems. Doing the integration all by yourself is hard and unnecessary—especially now that TIBCO Loyalty Lab and Demandware have teamed up to make life much easier for customers.
The Team
TIBCO Loyalty Lab and Demandware provide....