Clever words, beautiful imagery and exciting creativity have long been marketing’s domain. But an alternative view of the world has emerged and is creating a divide.
With the rise of big data, relentless objectivity and the unceasing quest for measurement we must welcome the data scientist. Surely all true marketers now weep for the light that has gone out of their world?
A battle of the brains – right versus left, emotional versus analytical, creatives versus statisticians....