What’s your favorite airline? If you’re like most Americans, a name popped in your head as soon as you read that question. If you can’t name just one, you can probably name two or three that you like.
Also like most Americans, it’s likely that you’re a member of your favorite airline’s rewards program. While rewards programs have a surprisingly long history (the first was launched in the 1800s), airlines have been the steady leaders and innovators in loyalty programs since 1981.
In a time....