The term unified commerce has come into vogue in the retail sector, but what does it mean? Some retail experts say unified commerce is a bunch of retail channels consolidated into a single software (e.g., Boston Retail Partners, software vendors). Others think it’s a buzzword not much different from omnichannel. A few see it as an advertising ploy to convince retailers to invest in technology change. Unified commerce seems to shape-shift across the retail landscape depending on who’s....