Effective loyalty programs can be a key difference between highly successful companies and those that struggle – especially in a sluggish U.S. economic recovery, which took another hit with the recent government shutdown. A recent joint study by ORC for the International Council of Shopper Centers and Goldman Sachs found that 40% of consumers reduced their retail spending after the shutdown.
Though 70% of shoppers said they’re only cutting back a little, such belt-tightening adds up....