Loyalty is an irrational choice.
At least, the best kind of loyalty is. If everyone only looked at brands rationally, we’d always just jump at the lowest price each time, regardless of who offered it. But your best customers don’t do that. So why is it that so often marketers overlook that loyalty is primarily emotion-driven?
In this #Loyalty Download: Why you need to take into account both the emotional and the rational if you want to foster lasting....