by Melissa Oliver, Account Director
There was a lot to celebrate at the PMA Annual Conference in Chicago last week — the last 100 years of promotions and the 100th Anniversary of the PMA. Additionally, each session focused on the achievements of an organization or brand that executed a “game changing” idea in the industry.
There were so many great speakers. For instance, General Mills discussed how they changed the game with Save Lids to Save Lives and Box Tops For....