In our wonderfully complex world of digital media, with on-line all-the-time connectivity, social media, big data opportunities (and challenges), it's never been more challenging (and at the same time easy) for marketers to use money wisely. Technology has accelerated the pace of doing business and one consequence is the common perception of saturation - and no medium is more glaring in this regard than email.
Will he open your email? Will he convert? Opt-out?
We all get too many emails, and....