First there was the Smart Phone…. Then mobile messaging…. mobile coupons …. mobile loyalty program apps. What’s next? QR Codes.
Short for “quick response,” a QR code links online content to a mobile device. The barcode type graphic can hold up to 7000 characters in a compact space. The consumer simply scans the code (using a QR reader app on their camera equipped smart phone) and is redirected to content which the code creator has....