When loyalty marketers get together, they nervously ask each other about best practices for Millennials, the first generation of digital natives. Who has the coolest of the cool toys to attract and keep these wired consumers? The point they’ve entirely missed is that these native speakers aren’t the only consumers fluent in the language of digital technology. A few marketers are beginning to notice that there is a Gen D. NetLingo describes it this way:
“Unlike generation x and generation y....