When you value something, it’s worthwhile. It’s desirable, important or useful. An activity that’s worthwhile is one that creates value in some way, and therefore should be safeguarded.
That’s the premise behind a landmark study commissioned by the DMA's Data-Driven Marketing Institute called, The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy. The study was released on October 14, 2013 and was conducted by Professors John Deighton of Harvard Business....