I recently spent 4 or 5 days at The Masters in Augusta, Georgia working on a variety of client programs. In one case a law firm had hired us to entertain top clients with homes, catering and other services around the Masters—the premier golf event in the world.
I was struck by how many times I heard over the course of those days, “I started watching The Masters with my father on television as a kid and have watched every year since then and never dreamed I’d get to go in....