By Jeanne Roué-Taylor
Success in customer loyalty marketing doesn’t arrive from just a single contact with a customer or even from a single approach to interaction. Customers are growing more savvy every day; their expectations are shifting. Marketers need to know and take advantage of the many different factors that will draw in and delight, and—most importantly—the factors that will increase customer loyalty and lifetime value.
Nudges, Influences, and Rewards
Customer loyalty....