From beauty products and clothing to snacks and wine, there seems to be a subscription for everything. Everyone from Uber to MoviePass are joining the ranks of fixed-priced products and services, but in the world of loyalty, how do we reward and recognize subscription members?
Alignment is key. What behaviors are we trying to incentivize? In a subscription model, purchases aren’t enough, especially when offering a discounted or bundled price as part of the subscription. Is the....