Using Gift Cards As a Marketing Tactic: 3 Brands to Mimic

Using gift cards as a marketing tactic to support sales and new product launches is a huge opportunity. In past posts, like 5 Must-Dos for Gift Cards This Holiday Season, we’ve talked about proper ways to market your gift cards. Today I’d like to write about how savvier companies view gift cards as a marketing tactic and opportunity to increase sales and repeat purchases. Let’s look at how Starbucks, H&M and Victoria’s Secret are three brands that are....