When More isn’t Better
At last count, 2.5 quintillion bytes of data are created each day. But let’s be honest, not many of us have any reference for that kind of volume. In fact, 90% of the world’s data has been created in the last two years. But in that short span of time, most businesses have been convinced of one thing: you must collect all of the data you can because more data means better outcomes.
Unfortunately, the harsh reality in the world of big data is that it isn’t proving....