Stored value in the form of gift cards, promotions and merchandise credit is a market that expands yearly: for gift cards alone, sales have jumped from $83 billion in 2006 to a whopping $160 billion in 2018. And we’ve all heard the stats about how stored value can add value to your bottom line, from introducing new customers to your brand and increasing traffic to your website, with some 34 percent admitting that gift cards would spur them to visit stores they otherwise wouldn’t, to the....