Imagine for a moment.
Let’s pretend I have a key. With that key you could open a door, walk through it, and there would be 1,000 people with their wallets open and ready to buy from you and your company. Guaranteed. It’ll cost you $1,000 to get the key from me.
In my other hand I have a ticket. The ticket gets you entry to Target Field, where there are 35,000 people. There is anywhere between one and 2,000 people in that stadium who may or may not buy from you. Those who....