Joe Pino Director of Customer Insights & Strategy, Clutch
A recent article in iMedia Connection entitled ‘7 Trends That Will Reshape Retail Marketing in 2016‘ lists the leading ‘megatrend’ as “cross-channel marketing based upon unified omni-channel profiles.” As the article states, “retailers know that omni-channel consumer behavior is making it critical that data from all channels be combined into unified profiles.”
This trend is actually....