More airlines now have Twitter accounts than they have loyalty programs. As of July 2011, 191 airlines were on Twitter, while only 179 carriers offered loyalty programs. The number of airline tweets increased 51% between March 2011 and July 2011, according to a new report by Simpliflying.
Delta was the first airline to create a Twitter account while @JetBlue now has over 1.5 million followers. Like Delta and JetBlue, most airlines use the social media platform to advertise....