It only takes between one and three bad online reviews to deter the majority of shoppers from purchasing a product or service, according to Rob Fuggetta, founder and CEO of Zuberance, a leading brand advocacy company, in his new book Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.
But let’s face it, not every company is going to get stellar reviews 100% of the time. Fortunately, social media isn’t just a place to complain – it....