As a long time resident of Manhattan and now Brooklyn, I have been crushed by the devastation of Superstorm Sandy to my beloved state and outlying areas.
While the storm was still raging, and even afterwards, as we all pick ourselves out of the ruins, marketers continued to work diligently as we move closer to the holidays. While many campaigns seemed to go out as planned, other marketing campaigns sprung up anew. Some campaigns were seemingly opportunistic, while others surprised us....