Welcome to the first edition of Trending Now, covering the latest trends in email, mobile and social marketing. Twice a month, I’ll be bringing you a hot trend, zeroing in on it and helping you determine if this trend is something that could help build your brand or business.
To give you an example of the types of trends I might highlight, I thought I would start by examining a few past trends.
Earlier this year, Experian Marketing Services polled email marketers on a number....