Most consumers do not delete mobile apps. In fact, once an app is on a mobile device—whether it’s an iPhone, Android, or tablet—it’s likely to stay there awhile.
According to the results of our study, Consumer Attitudes to Privacy, Permission, and Personalization, published in June 2015, only 32% of users in every age demographic have deleted an app in the past 60 days. In other words, 68% have not.
The most commonly deleted apps? Gaming (17%), social media (7....