The customer intelligence you provide to a Strategic Account Manager (SAM) must help them retain and grow their accounts. Keys to making this happen include:
Easy access– Integrate customer intelligence into the tools and processes they already use (e.g., CRM systems and account planning processes).
Provide training– Whether it is in-person, virtual, or on-demand, provide a training module that succinctly explains why this program is important and how it will deliver value to....