We build loyalty programs to make customers feel that they are a part of something. That they are being recognized for their continued loyalty to a brand or organization. We can’t underestimate the importance of this — feeling that you are appreciated, that you belong, is the key mechanism that makes these loyalty programs tick. The rewards are the icing, but this deep-seeded feeling is the foundation.
It’s this belief that has made working with Thrivent Financial such a pleasure....