Scene: My living room. After a long day, nothing sounds better than an evening spent enjoying a beverage and scanning my favorite news magazine while nestled in a deep-backed chair. A few pages in, I notice oddly-specific advertisements with somewhat personal messages. Since when did news magazines start advertising wedding invitations? And why would they assume I’d want to see these ads in a news magazine?
Let’s be real, your personal data is out there and it is not really a....