A mobile app is an effective tool for engaging guests, particularly in today’s increasingly millennial-based economic landscape. According to Nielsen, two thirds of your overall guests likely own a smartphone and 83 percent of your millennial guests own one. That means, the vast majority of your guests have the means to use your app. But are they?
Unfortunately, the old adage that nothing lasts forever applies directly to the mobile app industry. Nielsen found that 80-90 percent of....