Coming from an agency, I noticed that a great deal of advertising has merely been based on a visual and a message that sells a product or brand. But what ever happened to understanding the customer, predicting their behavior and implementing a strategy that successfully targets the best customers?
Marketing has started to take on a more 3D approach—and I’m not talking “pop ups”. A third dimension has been added to the mix alongside a visual and a message, Customer Intelligence. There are....