By Mark Osborn Global Lead, Consumer Products Industry Marketing, SAP
Ready or not, location based marketing is here. In fact, a staggering 85% of all data has a location element included – a critical piece of data that allows people to be tracked across different devices and media types. This insight comes courtesy of Asif Khan, Founder & President of the Location-Based Marketing Association (LBMA) as he presented to a standing room only audience during the recent CGT Business &....