While SoLoMo, the multichannel marketing combination of Social, Local and Mobile has been greatly discussed and in practice for several years, it’s rare to hear hoteliers refer to the “Lo” when it comes to attracting and engaging local residents as part of their loyalty program outreach.
In a recent Hotel Business Executive column, How Hotels Can Improve Guest Loyalty Through SoLoMo Marketing and a Locals First Focus, Bram Hechtkopf, Kobie’s VP of Business Development and Marketing makes the....