"You can't have your channels competing against one another … The goal is to get your organization as a whole to work toward overall revenue optimization, regardless of channel," says John Romney, global practice lead of Omnichannel at NTT DATA.Marketers are talking "omnichannel" but are still stuck in fragmented silos with competing goals, metrics and compensation. Meanwhile, customers have increased their expectations of a buying journey with one integrated, cross-channel experience. For....