With the election season now behind us, Americans can now set their sights onto a new season (with perhaps the same level of uncertainty – for marketers, brands and companies at least): holiday shopping. This year the National Retail Federation expects holiday sales to reach $630.5 billion. Additionally, online sales are expected to increase to as much as $105 billion. While we all wait for Black Friday, Cyber Monday, and the rest of the shopping season to arrive, here are a few....