Watching the World Cup 2014 in Brazil is an excellent reminder of the power of passion and the role of marketing. World Cup passion is found on the football pitch, in amazing quantity in the stands and streets of Rio, and in pubs and offices around the world. It would be safe to say that the tournament has become synonymous with passion, excitement, and shared experience.
The Roots of Passion
In the World Cup, passion comes from players and fans putting all of their energy into something....