Who Participates in Sweeps and Contests?
An estimated 55 million Americans enter sweepstakes and contests each year
23% of people who visit brand social media sites did so for the opportunity to compete in various brand-sponsored contests – up from 16% three years ago
Demographics of Participants
Women are more likely than men to participate in online sweepstakes and contests.
The 50-64 year age group (48%) is more likely to have entered contests or sweepstakes than the 18-34....