In a recent survey1, only 14% of CX professionals strongly agreed that the Return on Investing (ROI) in CX program is well established in their firms. And let’s be honest building a compelling CX business case that drives decision makers to support CX programs fully can be a challenge, to say the least.
Forrester Research Inc.’s recent report, The Top 14 Hacks for Your CX Business Case, lists and describes 14 tactics that galvanize decision makers into action and help CX....